Lead Generation · Education & Training

Lead generation for training providers and course creators

People rarely buy a course on the first visit. Training providers that offer a genuinely useful free lesson, quiz or guide, then follow up with a short email sequence, convert far more of the interest they already attract.

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A familiar problem in Education & Training

Sound like your business?

Course enquiries come in but there's no structured follow-up sequence, and the institution's content doesn't rank against larger, more established education platforms.

How we approach it

Free lessons as the lead magnet

The first lessons are free and the rest are unlocked by email, so visitors judge the quality before they're asked for anything.

Nurture that teaches

A short email sequence that continues the lesson and ends with a clear enrolment offer.

Video from the same content

Lessons become short narrated videos for YouTube and social, which bring new learners back to the free lessons.

What's included

Built around how education & training businesses actually generate and lose leads.

Lead funnel design and build
Landing page creation and conversion optimisation
Lead magnet creation (guides, calculators, tools)
CRM setup and lead tracking
Automated lead nurture sequences
Lead quality scoring and analysis
A/B testing on forms and landing pages
Monthly lead performance reporting

Who this is for

· Training centres and course providers with low organic visibility
· EdTech platforms needing structured, SEO-built content at scale
· Institutions wanting automated enrolment follow-up

Talk to us about your education & training business

Education & Training work

Projects we've built in or adjacent to this industry.

RadarTrekTechnical and professional development courses

Common questions

What is the best lead magnet for an online course?

A real sample of the course: one or two complete free lessons or a diagnostic quiz. It proves quality and filters for people who actually want to learn the topic.

How many emails should an enrolment sequence have?

Usually four to six over two weeks: deliver the promised content, teach something useful, answer the main objection, then make the offer with a reason to decide.

Ready to start?

Ready to stop
losing leads?

Book a 30-minute discovery call. No pitch, no pressure — just a straight conversation about what's holding your business back.