SEO & Content · Real Estate & Property
SEO for real estate: area, project and developer pages
Property searches are long-tail: a community, a developer, a handover year, a payment plan. Real estate SEO works when every one of those has a useful page. We build and maintain those pages from your listing data, with structured data and llms.txt so AI assistants can cite them.
Book a discovery callA familiar problem in Real Estate & Property
Sound like your business?
Enquiries come in through portals and social ads but go cold because there's no fast, consistent follow-up system — and the agency's own site barely ranks against the big listing portals.
How we approach it
Programmatic pages with substance
Area and developer pages are generated from real listings and only published when there is enough inventory and local context to make them useful, not for every possible combination.
AI-search visibility
Structured data, an llms.txt file and answer-first copy make listings and guides easy for ChatGPT, Perplexity and Google AI Overviews to quote.
Coverage audits
Scripts check that every listing links to its area and developer pages and that no page is orphaned or stale after inventory changes.
What's included
Built around how real estate & property businesses actually generate and lose leads.
- Technical SEO audit and on-page optimisation
- Keyword research mapped to industry buyer intent
- Content strategy and editorial calendar
- Programmatic SEO — location, service, and product pages at scale
- Schema markup and structured data implementation
- Core Web Vitals and page speed optimisation
- Link building and authority development
- Monthly reporting with ranking and traffic analysis
Who this is for
- · Property brokerages relying on referrals with little organic visibility
- · Developers and agencies running off-plan or resale campaigns
- · Portals and marketplaces needing location and listing pages at scale
Real Estate & Property work
Projects we've built in or adjacent to this industry.
Common questions
What is programmatic SEO for real estate?
Generating search pages, such as area guides or developer pages, from structured listing data instead of writing each by hand. It works when each page has distinct, useful content; it fails when it produces thousands of near-identical pages.
How do property listings show up in AI assistants?
AI assistants cite pages they can parse and trust: clear facts, structured data, consistent prices and dates, and a crawlable site. An llms.txt file helps them find the most important pages.
Ready to start?
Ready to stop
losing leads?
Book a 30-minute discovery call. No pitch, no pressure — just a straight conversation about what's holding your business back.
Based in UAE · Working with clients worldwide · Reply within one working day