Is your website set up
to generate leads?
Answer 10 questions about your current website. Get a score out of 10 and see exactly which issues are costing you enquiries.
1.Is there a clear call to action (phone number, form, or button) visible without scrolling on your homepage?
2.Does your homepage headline clearly explain what you do and who you help?
3.Does your website load in under 3 seconds on a mobile phone?
4.Is there a contact form or WhatsApp button on your homepage and service pages (not just the Contact page)?
5.Is your phone number a clickable link on mobile (so visitors can tap to call)?
6.Do you have specific testimonials or client results visible on your homepage?
7.Do enquirers receive an automatic confirmation email or message after submitting a form?
8.Do you have Google Analytics (or equivalent) installed and do you check it regularly?
9.Do you have a verified Google Business Profile with your website linked?
10.Does your site have a dedicated thank-you page after form submission (not just a pop-up message)?
0 of 10 answered
What this audit checks
This tool checks the ten most common reasons business websites fail to convert visitors into enquiries — based on what we see when auditing SME websites across the UAE and GCC.
It covers visibility of your call to action, clarity of your offer, mobile performance, contact friction, social proof, follow-up, and tracking. These aren't design preferences — they're conversion fundamentals that directly affect how many visitors become leads.
This is a self-assessed audit based on your answers. For a professional review of your specific site, book a free website review with our team.
Frequently asked questions
Why isn't my website generating leads?+
The most common causes are: no clear call to action (visitors don't know what to do next), weak or absent social proof (no testimonials, case studies, or trust signals), high contact friction (long forms, no phone number visible), slow load time (visitors leave before the page renders), and no follow-up system (leads that do come in aren't responded to quickly enough).
What is a good website conversion rate for a service business?+
For a service business, a well-optimised website typically converts 2–5% of visitors into enquiries. Many SME websites convert below 0.5%. The gap between 0.5% and 2% on a site with 1,000 monthly visitors is 15 additional enquiries per month — a significant difference in lead volume.
What makes a website good at generating leads?+
The key factors are: a clear headline that states what you do and who for, a prominent call to action above the fold, visible social proof (testimonials, client logos, results), low contact friction (simple form, phone number, multiple contact options), fast load time, and mobile optimisation. These fundamentals account for the majority of conversion rate difference between high- and low-performing sites.
How do I audit my own website for lead generation problems?+
Check ten key areas: (1) Is your value proposition clear in the first 5 seconds? (2) Is there a visible CTA above the fold? (3) Do you have genuine testimonials or case studies? (4) How fast does the page load on mobile? (5) How many fields does your contact form have? (6) Is your phone number visible on every page? (7) Is there a clear next step after every service description? (8) Do you follow up leads within 5 minutes? (9) Do you have Google Analytics or similar tracking? (10) Is the site indexed and ranking for your key terms?
Want to go deeper?
Read: Why Your Website Isn't Generating Leads
The seven most common reasons business websites fail to convert — and what to fix first.
Read the article →